| National Diploma in Marketing |
The National Diploma Programme in Marketing concentrates on the importance of marketing in relation to the overall objectives of an organisation, while taking into account external influences. There is an emphasis on customer focus, and the opportunities and costs this generates. Learners have opportunities to research and investigate marketing strategies within organisations. Learning occurs through seminars, marketing case studies and computer simulations of real global market environments.
Graduates will have the skills needed for all marketing activities as well as being able to work with others, solve problems and improve their own learning and development.
Learners will gain valuable practical experience through an ‘On Job Learning’ work placement that prepares them for the real world of business.
Graduates of the National Diploma in Marketing will be able to meet the professional requirements of a bilingual (English and Arabic) business environment. Graduates will have life-long learning skills so that they can advance into management careers with local and international organisations in the United Arab Emirates.
Admission
The National Diploma in Marketing is open to national and non-national residents of the United Arab Emirates. Admission to the programme is based on performance on a diagnostic assessment test on basic skills in communication in English and on the use of numbers.
National Diploma in Marketing |
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First Year Courses |
Term 1 |
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Term 2 |
| Code |
Title |
Credits |
| COM 1011 |
Communication Skills I |
6 |
| NUM 1011 |
Business Calculations I |
2 |
| IT 1011 |
Introduction to IT I |
2 |
| EMP 1011 |
Learning Skills |
2 |
| BUS 1011 |
Business Environment I |
2 |
| Total Credits 14 | |
|
|
| Code |
Title |
Credits |
| COM 1012 |
Communication Skills II |
6 |
| NUM 1012 |
Business Calculations II |
2 |
| IT 1012 |
Introduction to IT II |
2 |
| EMP 1012 |
Work Ethics |
2 |
| BUS 1012 |
Business Environment II |
2 |
| Total Credits 14 | |
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Term 3 |
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Term 4 |
| Code |
Title |
Credits |
| BUS 2011 |
Introduction to Business I |
4 |
| BUS 2021 |
Business Enterprise I |
2 |
| MKT 2011 |
Introduction to Marketing I |
2 |
| EMP 2021 |
Preparing for Work I |
2 |
| ENG 2011 |
Language and Communication I |
4 |
| Total Credits 14 | |
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|
| Code |
Title |
Credits |
| BUS 2012 |
Introduction to Business II |
2 |
| BUS 2022 |
Business Enterprise II |
2 |
| MKT 2012 |
Introduction to Marketing II |
4 |
| EMP 2022 |
Preparing for Work II |
2 |
| ENG 2012 |
Language and Communication II |
4 |
| Total Credits 14 | |
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Summer |
|
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|
| Code |
Title |
Credits |
| WPL |
Work Placement Learning |
2 | |
|
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Second Year Courses |
Term 5 |
|
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Term 6 |
| Code |
Title |
Credits |
| MKT 2021 |
Creative Product Promotion I |
2 |
| BUS 2031 |
Presenting Business Information I |
2 |
| BUS 2041 |
Business and Management I |
2 |
| FIN 2010 |
Introduction to Accounting |
4 |
| MKT 2030 |
Marketing Research |
4 |
| Total Credits 14 | |
|
|
| Code |
Title |
Credits |
| MKT 2022 |
Creative Product Promotion II |
2 |
| BUS 2032 |
Presenting Business Information II |
2 |
| BUS 2042 |
Business and Management II |
2 |
| MKT 2040 |
Customer Service |
4 |
| MKT 2050 |
Relationship Marketing |
4 |
| Total Credits 14 | |
|
|
|
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Term 7 |
|
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Term 8 |
| Code |
Title |
Credits |
| BUS 2051 |
Business Outline I |
2 |
| BUS 2061 |
Managing Information I |
2 |
| BUS 2071 |
Business and Markets I |
2 |
| MKT 2060 |
Stock Management |
4 |
| MKT 2070 |
Movement of Goods |
4 |
| Total Credits 14 | |
|
|
| Code |
Title |
Credits |
| BUS 2052 |
Business Outline II |
2 |
| BUS 2062 |
Managing Information II |
2 |
| BUS 2072 |
Business and Markets II |
2 |
| MKT 2080 |
Effective Retailing |
4 |
| MKT 2090 |
Ecology, Environment and Retail |
4 |
| Total Credits 14 | | | Back
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