| National Diploma in Public Relations |
The National Diploma Programme in Public Relations concentrates on the relationship between public relations and various types of organisations in the public, private, voluntary sectors. Learners will examine how ‘public relations’ is an effective tool to communicate to target audience, such that organisational aims and objectives are met.
Learners will acquire a solid foundation in the functional areas of business as well as media, promotion, relationship marketing and interpersonal skills.
Graduates will have the skills needed for all marketing activities as well as being able to work with others, solve problems and improve their own learning and development.
Learners will gain valuable practical experience through an ‘On Job Learning’ work placement that prepares them for the real world of business.
Graduates of the National Diploma in Public Relations will be able to meet the professional requirements of a bilingual (English and Arabic) business environment. Graduates will have life-long learning skills so that they can advance into management careers with local and international organisations in the United Arab Emirates.
Admission
The National Diploma in Public Relations is open to national and non-national residents of the United Arab Emirates. Admission to the programme is based on performance on a diagnostic assessment test on basic skills in communication in English and on the use of numbers.
National Diploma in Public Relations |
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First Year Courses |
Term 1 |
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Term 2 |
| Code |
Title |
Credits |
| COM 1011 |
Communication Skills I |
6 |
| NUM 1011 |
Business Calculations I |
2 |
| IT 1011 |
Introduction to IT I |
2 |
| EMP 1011 |
Learning Skills |
2 |
| BUS 1011 |
Business Environment I |
2 |
| Total Credits 14 | |
|
|
| Code |
Title |
Credits |
| COM 1012 |
Communication Skills II |
6 |
| NUM 1012 |
Business Calculations II |
2 |
| IT 1012 |
Introduction to IT II |
2 |
| EMP 1012 |
Work Ethics |
2 |
| BUS 1012 |
Business Environment II |
2 |
| Total Credits 14 | |
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Term 3 |
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Term 4 |
| Code |
Title |
Credits |
| BUS 2011 |
Introduction to Business I |
4 |
| BUS 2021 |
Business Enterprise I |
2 |
| MKT 2011 |
Introduction to Marketing I |
2 |
| EMP 2021 |
Preparing for Work I |
2 |
| ENG 2011 |
Language and Communication I |
4 |
| Total Credits 14 | |
|
|
| Code |
Title |
Credits |
| BUS 2012 |
Introduction to Business II |
2 |
| BUS 2022 |
Business Enterprise II |
2 |
| MKT 2012 |
Introduction to Marketing II |
4 |
| EMP 2022 |
Preparing for Work II |
2 |
| ENG 2012 |
Language and Communication II |
4 |
| Total Credits 14 | |
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Summer |
|
|
|
| Code |
Title |
Credits |
| WPL |
Work Placement Learning |
2 | |
|
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|
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Second Year Courses |
Term 5 |
|
|
Term 6 |
| Code |
Title |
Credits |
| MKT 2021 |
Creative Product Promotion I |
2 |
| BUS 2031 |
Presenting Business Information I |
2 |
| BUS 2041 |
Business and Management I |
2 |
| FIN 2010 |
Introduction to Accounting |
4 |
| PUB 2010 |
Principles of Public Relations |
4 |
| Total Credits 14 | |
|
|
| Code |
Title |
Credits |
| MKT 2022 |
Creative Product Promotion II |
2 |
| BUS 2032 |
Presenting Business Information II |
2 |
| BUS 2042 |
Business and Management II |
2 |
| MKT 2040 |
Customer Service |
4 |
| MKT 2050 |
Relationship Marketing |
4 |
| Total Credits 14 | |
|
|
|
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Term 7 |
|
|
Term 8 |
| Code |
Title |
Credits |
| BUS 2051 |
Business Outline I |
2 |
| BUS 2061 |
Managing Information I |
2 |
| BUS 2071 |
Business and Markets I |
2 |
| BUS 2080 |
Business Ethics |
4 |
| BUS 2090 |
Managing Business Events |
4 |
Total Credits 14 | |
|
|
| Code |
Title |
Credits |
| BUS 2052 |
Business Outline II |
2 |
| BUS 2062 |
Managing Information II |
2 |
| BUS 2072 |
Business and Markets II |
2 |
| PRM 2020 |
Interview and Presentation Techniques |
4 |
| PRM 2030 |
Understanding the Media |
4 |
| Total Credits 14 | | | Back
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